Here we go with the second installment of this topic.
We may laugh about the topic, but really it rings true. Who are we when we post to our blog? What side of ourselves are we showing? For consistency sake, thinking about this before you start a business blog is a very good idea.
- How often to post?
- Sparking conversation
You know I have design background and images are important to me. Everyone is drawn to an eye-catching image. Having a "dry" blog with only text is just what it sounds like. It lacks life. Not everyone is drawn into the "magic" of your words. Chances are, it's the image that will get them to stay beyond 5 seconds.
Beyond the images, having a clean, nicely designed, uncluttered blog it pretty important. Ask people you don't know to take a look at your design before you go live. If you need help, get it. This is another area of your professional image stepping out into the world. Take that seriously.
One last thing: Once you're up and running, make sure you are using something like Statcounter so that you can see who is coming to your blog, how long they are staying, how they found you and where to go to after they visit you.