Showing posts from September, 2009

Each Day

Erica Marshall

I've written a few posts here about what I can do for a small business.
I probably write less about what I am doing. Today is one of those days where I am simply teary about the kinds of connections I make in the work and how it all somehow meshes together to create this amazing thing I call my life.

People come to me with a vision. Maybe they are in it or maybe it's just a dream. For me to do what I do best, I have to understand and actually feel their passion. I get drawn into the details of this thing they want so badly to do. I see it from behind their eyes, or nearly so. I get the excitement of their dream to propel that dream forward.

It's a morphogenesis state I'm in when I immerse myself in the lives and visions of my clients. To say "vision" is to say that we are looking into the future. It's that balance of being clear about exactly where we are and where that vision is going to take us. That's the line I walk. That…

What is it Again?

image by Kevin Zim

The question that I find myself asking people a lot lately and gets asked of me in return is:

What is this?
What is this thing you have that you want to sell to people?
What is the reason you feel compelled to do this?
What makes this important to others?
What do you have that no one else has?
What are you bringing to this table of commerce?

I deal in ideas more than objects. Ideas are still things. When ideas stop being things, like the flow of so much information, it starts to get abstract. New rules apply. It all gets way more complicated. Except for this:

What do you value?
What do others value?

Nothing changes because we're in the "Information Age". We still mean that we need to find a way to quantify things. There are enumerable ways to quantify this ether in which we communicate our ideas. Don't let it get the best of you. The clicks, the impressions, the bytes.

There are mathematicians who understand things we cannot see. Too complex for the rest of us…