What's Your Inspiration II


Lou Bortone

Lou Bortone is a long-time marketing consultant and branding coach who helps entrepreneurs build breakthrough brands on the Internet. As an online video branding specialist and award-winning marketer, Lou provides services such as video production, brand development coaching, creative support and web copywriting.

Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Lou also produces a light-hearted videoblog called LouTube and a website .


What was the inspiration for starting your business?

For me, the reason to leave the corporate world and start my own business was not a question of why, but why not?! I’ve had the entrepreneurial bug for years, but the timing never seemed right. Finally, two years ago, when my contract with a local radio station was up, I figured it was now or never! I had been freelancing for years, but I wanted to give it a go full-time.

I was one of those freelance writers who always talked about writing a book, but never made the time. Once I went into business for myself, I was able to write and ghostwrite extensively. In fact, in the two years I’ve been “out on my own,” I’ve ghost-written four full-length business books, and co-authored another.

In the meantime, I’ve been helping other entrepreneurs and solo-preneurs brand their businesses with copy writing and online video production. These days I’m doing less ghostwriting, but a lot more online video and brand development. My only regret about going into business for myself was not doing it sooner!

Comments

Popular posts from this blog

On the Way Out

Now Trending

And What Did Your Accountant Say?